WHAT IS TEXT BLASTING AND HOW CAN IT HELP MY BUSINESS GROW?
Reaching your ideal audience has never been more efficient. With text blasting you can reach a large group of people with a single source -SMS text message. Most often used in the retail industry, text blast marketing (text message marketing) has been identified as the most effective way for businesses to connect with their ideal customers, raise brand awareness and marketing communication.
Outside of the retail industry, many organizations use the services provided by text blast companies to communicate with their avatars. Progressive organizations like churches, non-for- profits and political parties, use text blasting to keep their members up-to-date. Many municipalities even have emergency systems to warn citizens. Public utilities are using text blasting for upcoming payment reminders and notifications.
WHY YOU SHOULD ADOPT TEXT BLASTING INTO YOUR COMMUNICATION PLAN
Text blasting is incredibly effective because of the likelihood of the communication being seen, and the intimacy of text messaging. Research has found that more than 90% of Americans are never more than 10 feet from their mobile device. Most users tend to reach for their smartphones as soon as they hear the notification of an incoming message.
As a result, 94% of text messages are opened and read within three minutes of receipt, compared to a three-minute open rate for email of just 22%. Direct mail and Social Media Marketing have even poorer response rates – just 29% of Tweets and 12% of Facebook posts are ever read – while SMS marketing performs 4 to 5 times better than popular online advertising pay per click advertising.
According to MobileMarker.com, 97% of United States smartphone users are texting at least once a day. On top of that, 75 percent of Millennials, that elusive age group that retailers are battling for, choose to text over having a verbal conversation.
IDEAS TO GROW YOUR BUSINESS
FINAL THOUGHTS ABOUT TEXT BLASTING
Depending on which study you’ve read and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense to deliver exceptional customer service to your current client base and keep them happy. Text message marketing/text blasting is an ideal way to communicate market and reward them often. Having this winning mindset will reward you many times over with higher customer retention rates and new subscribers/customers.
Text message marketing works for every type of business and organization! Using a single text message, you can contact your entire member base at a moment’s notice! Schedule a FREE 30- minute consultation for a strategy session and create an action plan for implementing text blasting into your organizational systems.
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